Branding

Parrot Vacation.

Year
2025
Client
Parrot Vacation
Role
Brand Designer
Duration
1 Week
Parrot Vacation

Overview

The Parrot Vacation logo is a modern, minimalist brand mark that seamlessly combines a parrot, a location pin, and the letter ‘P’ into a single cohesive symbol. Inspired by vibrant parakeet colors, the identity captures the essence of travel, freedom, and exploration while maintaining a clean, contemporary aesthetic suited for digital-first platforms.

The Challenge

The challenge was to create a distinctive travel brand identity that feels playful yet professional, while clearly communicating movement, destinations, and a sense of adventure in a simple visual form.

The Solution

We designed a unified symbol that merges meaningful elements into a compact, recognizable mark. A fresh color palette inspired by parakeets enhances visual appeal, while the minimalist form ensures clarity, scalability, and versatility across digital and print touchpoints.

Measurable Impact

Distinct and memorable travel brand identity
Clear visual association with travel and exploration
Scalable logo adaptable across platforms
Strong brand recall through symbolic design

Technologies

Brand IdentityLogo DesignTravel BrandingMinimal DesignAdobe Illustrator
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