Milkow.
Overview
Milkow is a branding and packaging identity created for a local fresh milk brand. The logo combines a friendly mascot with a clean wordmark, resulting in an approachable and memorable visual identity. Designed in solid black, the mark contrasts effectively against transparent milk bottles and the natural white of the milk, reinforcing clarity, freshness, and trust through a minimal and versatile aesthetic.
The Challenge
The challenge was to create a brand identity that communicates freshness, hygiene, and trust while standing out on transparent packaging. The design needed to feel friendly and local, yet clean and professional enough to build confidence in an unpasteurized milk product.
The Solution
We developed a mascot-led logo paired with a minimal wordmark, using a solid black color palette to ensure strong visibility and contrast on clear packaging. The simplified, abstract approach allows the identity to remain versatile, legible, and effective across bottles, labels, and marketing materials.
Measurable Impact
Technologies
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